With Go, Amazon has opened up new intelligence data scenarios that had only been touched upon until now. Luckily, business strategies have changed, also incorporating interesting integration options, such as picking up an item in store that you bought online, maybe even with a discount. This has done nothing more than take digital purchase practices to the extreme, for the benefit of online operators. While today it’s normal to take a picture of a product in store to compare its price online, up until a few years ago this had to be done with the utmost discretion, as you’d risk being exposed and scolded by store employees. The hybrid neededįor years, the world of traditional shopping, suddenly thrown off balance by Internet services, has tried to take back the reins of commerce. It must be said that, for everything else, there are still physical employees, such as storeroom workers and stock clerks, which robots may not have difficulty replacing sooner or later, perhaps even mingling with humans. The project carried out in Seattle is proof of the extent to which technology is a threat to some professions, destined to disappear. Of course, we’re talking about a single Amazon Go, the only one in the world, but when you think ahead to 2030, it’s really not that complicated, especially if you consider Jeff Bezos’s power and his desire to expand across borders. Once the person behind the register is gone, the financial savings for employers will be huge, as will job losses. It’s obvious that with turnstiles instead of registers, we’ve eliminated one of the few points of contact between customers and the store, whether it be big or small. If Prime is the service that cut delivery times in half and Prime Now has squeezed them into a few hours, Go is the hybrid that, better than any others, unites the two worlds, also bringing the brand closer to those who aren’t familiar with the digital platform, those who prefer shopping in brick-and-mortar stores. Millennials certainly can’t slow down the frantic pace they’re used to, and with the invention of Amazon Go, the hustle and bustle of consumers doesn’t have to stop, following the “buy in a click” logic available online. Even today, if you stop at the store around the corner just to pick up a box of pasta, you run the risk of waiting on line for half an hour, unless someone is kind enough to let you cut in front of them. The prosĪccording to Amazon, when they showed a video of Amazon Go for the first time in December 2016, the system will speed up the customers’ purchase process, especially for those who have little time to shop. With an always-updated list, the assistant keeps track of the customer until they exit the store, deducting the total amount from their account. The AI that controls the Amazon Go environment follows each customer, noting each item taken and any that may be put back, so no errors are made and there are no charges for products not brought home. Basically, it’s like physically being inside e-commerce, but with a limited product offering. In true Bezos fashion (the founder of Amazon), you can find everything inside the store: fruit, pasta, vegetables, fresh products and those with long shelf lives. WHERE ARE MY PICTURES FOR MY CONTACTS ON MY MAC STORED 2016 CODEHere’s how it works: whoever already has an Amazon account enters through turnstiles, scanning a QR code on their smartphone they can then buy what they want by removing products from the shelves. No, it’s not some sort of charitable supermarket, but rather a new type of store run by artificial intelligence, which recognizes individuals and deducts the amount owed for their purchases directly from their account credit. Amazon has opened its first store in Seattle: It’s called Amazon Go and the unique aspect is that once you place items in your cart or bag, you don’t need to stop at the register.
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